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Volvik Expands its Vivid Matte Finish Product Line

Volvik Expands its Vivid Matte Finish Product Line

ORLANDO, Florida (January 22, 2018) – Volvik announced today that it is expanding its best-selling Vivid matte finish golf ball product line with two new golf balls. Vivid Soft and Vivid Lite will be added to Vivid and Vivid XT, making the Vivid product line the largest selection of matte finish golf balls, with the ability to fit every type of player.

Vivid Soft and Vivid Lite will be on display at the 2018 PGA Show January 24-26 in booth #717. Volvik has expanded its booth space this year to accommodate increased traffic due to the largest sales growth the company has ever seen.

“Expanding the Vivid product line allows golfers of every skill level and every swing type to have a choice of matte finish golf balls that will fit their specific style of play,” said Dan Pady, director of sales and marketing for Volvik USA. “Volvik is the leader in matte finish technology and performance, and no other company has as wide a selection of matte finish golf balls as Volvik does.”

The highly anticipated new Vivid Soft is Volvik’s first Urethane ball with matte finish. Volvik’s new VU-X Urethane cover is more durable, and provides a very soft feel with a low compression of 65. When combined with Volvik’s patented SF matte coating, it creates a tour-quality matte finish golf ball with high wedge spin and low driver spin. Besides adding high visibility, Volvik’s patented SF matte coating increases the ball’s performance by producing aerodynamic consistency and higher trajectory.

Vivid Lite is the fourth matte finish golf ball in the Vivid product line, and is targeted to mid- to high-handicap golfers who need a ball which optimizes trajectory, but still offers great distance and soft feel.

Don Shin, president of Volvik USA, added, “Ten percent of our company’s employees at our headquarters in Korea are in research and development, so Volvik is able to continue to bring innovative and unique high-performance products to market that help all golfers speed up the game, play better and have more fun.”

Vivid Lite will retail for $32.99 per dozen and Vivid Soft will retail for $42.99 per dozen when they launch in early March, with pre-book orders available at the PGA Merchandise Show.