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Volvik Launches New VIVID XT Featuring Matte Finish

Volvik Launches New VIVID XT Featuring Matte Finish, Designed for Long Drive

Volvik, the #1 Color Golf Ball on Tour, announced today the company will launch a new version of their extremely popular VIVID golf ball line at the 2017 PGA Merchandise Show January 25-27 called the VIVID XT or VIVID Extreme.

The 100-compression, 4-piece golf ball will feature Volvik’s patented VIVID matte finish that was specifically designed for the World Long Drive circuit that Volvik served as the official golf ball in 2016. The winner of the 2016 WLD won with drives of 439 and 437 yards with orange and pink, far surpassing the average distances measured in previous year’s finals. The distances achieved using Volvik golf balls equaled a quarter of a mile.

“This is a tour ball designed for faster swing speeds and players seeking the most explosive distance possible created by a powerful swing speed,” said Volvik USA President Don Shin.  “Long drive is a growing part of our sport and it needed the perfect ball designed for it. We feel we have not only accomplished that, but by making this a 4-piece ball with our patented Zirconium based matte finish, we have made an extremely durable maximum distance ball with a low driver spin that will fight the wind. It will be visible in the air and on the ground from far distances. We think it’s the perfect ball for strong swingers. If you swing above 100 MPH with your driver, you are going to want to check this ball out.”

Four different brightly colored Volvik golf balls (Green, Orange, Pink and Yellow) were used in every long drive category at the World Long Drive Finals, including the Masters and Women’s championships and at every qualifying series leading up to the finals in 2016. 

In addition to being the ball designed for World Long Drive, Volvik has formed a team of long drivers to play and promote the VIVID and VIVID XT in exhibitions. Volvik recently signed two-time WLD champion Tim Burke to an endorsement deal and has re-signed long -time Volvik ambassador and 2-time European Long Drive champion Maurice Allen. 

The VIVID XT is one of the few 100-compression golf balls available to the golfing public and it is the only one available in a material that is not Urethane. The VIVID XT features a Zirconium cover that is the base material for ceramic and improves durability of a golf ball cover without sacrificing spin control. It will be available in matte green, matte orange, matte pink, matte white and matte yellow. It will carry a retail price of $39.99 per dozen. The VIVID XT will ship to Volvik retailers in April.

The original and best-selling VIVID is a premium, 3-piece ultra-performance golf ball that provides extra distance to golfers with a swing speed below 100 MPH. This led the VIVID to be one of the fastest selling new golf ball models of 2016.

About Volvik

Volvik is the #1 Color Golf Ball on Tour with over 75 professionals using Volvik's ultra high-performance color golf balls on the world's professional tours. Since 2012, players using Volvik golf balls have earned over $9 million in prize money on the PGA TOUR, LPGA Tour, Champions Tour, Web.com Tour, Ladies European Tour, LAGT and Symetra Tour with 15 victories and over 130 Top 10 finishes.

Volvik is also now the official golf ball of World Long Championship Drive championships and qualifying series. The winner of the 2016 WLD won with drives of 439 and 437 yards with orange and pink Volvik golf balls. 

Volvik has experienced more color golf balls in play on the world's professional tours than any other manufacturer in the history of golf. Volvik is dedicated to the production of specialized 3- and 4-piece multi-layer golf balls that feature 41 worldwide patents.

In over 35 years of golf ball production, Volvik has developed a reputation based on highly innovative development, quickly becoming one of the most significant and trusted golf ball manufacturers in the world.