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Volvik To Launch Three New Colors In Popular VIVID Line

     Volvik To Launch Three New Colors In Extremely Popular VIVID Line

Volvik, the #1 Color Golf Ball on Tour, announced today the company will launch three new colors to their extremely popular VIVID golf ball line at the 2017 PGA Merchandise Show January 25-27.

 The world’s first ever matte finish golf ball will now be available in Sherbet, White and Yellow, shipping to Volvik retailers immediately.

The VIVID is a premium, 3-piece ultra-performance golf ball that is the first of its kind to the US market. Its unique matte finish look combined with distance gains it provides golfers with a swing speed below 100 MPH has led the VIVID to be one of the fastest selling new golf ball models of 2016. The VIVID led Volvik USA to more than double their sales in 2016 over the previous year, including their best ever months in sales volume occurring in November and December.

“I really feel that we are just scratching the surface of what the matte finish VIVID can do,” said Jon Claffey, National Director of Sales and Marketing of Volvik USA.  "With matte finishes being all the rage, from football helmets to cars, we just came out with the right golf ball at the right time! VIVID has taken over due to how it performs. Our independent test results show that at a 90 per hour swing speed, it had the same exact distance and wedge spin as the number one selling ball in golf. It beat another top seller by over 8 yards with a driver! That’s how good this ball is. Add in the fact that it features a unique matte finish that is the first of its kind and you have a ball that is selling itself at the store level and then out performing expectations on the course.”

The Vivid is a 3-piece, 80-compression ball that has tested as one of the longest golf balls on the market today, especially for slower to medium swing speeds to gain extreme distance.

The new colors of VIVID have already begun shipping to retailers. They carry a retail price of $29.99. It is now available in Green, Orange, Red, Pink, Sherbet, White and Yellow, all with a matte finish.

About Volvik

Volvik is the #1 Color Golf Ball on Tour with over 75 professionals using Volvik's ultra high-performance color golf balls on the world's professional tours. Since 2012, players using Volvik golf balls have earned over $9 million in prize money on the PGA TOUR, LPGA Tour, Champions Tour, Web.com Tour, Ladies European Tour, LAGT and Symetra Tour with 15 victories and over 130 Top 10 finishes.

Volvik is also now the official golf ball of World Long Championship Drive championships and qualifying series. The winner of the 2016 WLD won with drives of 439 and 437 yards with orange and pink Volvik golf balls. 

Volvik has experienced more color golf balls in play on the world's professional tours than any other manufacturer in the history of golf. Volvik is dedicated to the production of specialized 3- and 4-piece multi-layer golf balls that feature 41 worldwide patents.

In over 35 years of golf ball production, Volvik has developed a reputation based on highly innovative development, quickly becoming one of the most significant and trusted golf ball manufacturers in the world.