Golf is challenging enough, and when you cannot track the shot or find the ball, just add another layer of frustration. Colored golf balls, as pioneered by Volvik have shaken up the golf market over the last few years with playing a colored golf ball now an accepted practice.
If you rest on your golf laurels, they are probably going to wilt, so move forward or get left behind. Volvik saw the need for a ball that is easier to track, see and even hit. Face it, most people do not swing at more that 100 mph, so those tour ads of what is played on tour do not make much sense if you are not already on tour.
Until now, Volvik has been making the color splash with the Crystal, a 3-piece construction with a glossy surface in a bevy of neon colors. Easy to see, easy to hit and durable, the Crystal has been an equally good performer for men and women. It is even being played on the Senior PGA tour, and many of those guys smash the ball.
Over the last few years, matt finishes have invaded just about every facet of product from cars to football helmets. Black is out, and anything matt is in as it gets visual attention. So, in essence, Volvik took the Crystal, and changed the finish to a matt instead of a gloss.
Jon Claffey, National Director of Sales and Marketing of Volvik USA, noted “The VIVID is the first matte finish golf ball, and it makes for a golf ball that stands out in the air and on the ground. This increases visibility and speed of play, while making course management and ball striking better due to enhanced awareness of where your golf ball is. There truly is nothing else like the VIVID!”
Claffey stated the golf ball is truly unique in that it combines Volvik’s bright neon colors with durable matte finish plus all the incredible performance that the Crystal ball has used to gain loyal users. It comes in Orange, Green, Red and Pink.
I am skeptical that little improvements will make this amount of improvement and create this amount of buzz, so I had to find out for myself. Off I went to the golf store and settled on purchasing green VIVIDs. I played two rounds and compared them in distance, trajectory, wear and visual tracking relative to a standard white golf ball and two other colored balls, one green and one orange.
In performance, they were as advertised, and not only were they just as long, yet they had an amazing feel around the green. After the shot, very easy to track in the air before the ball lands. Moreover, yes, when a drive did drift from the fairway, incredibly easy to spot compared to a white golf ball. I did smash them into a tree here and there. However, the scuff mark was no worse that it would normally be with a conventional white ball.
The VIVID is a winner. Easy to see, and easy to play. Moreover, don’t forget, the matt finish adds a certain amount of “cool” to your game.