Volvik and GOLFSmart Enter Co-Branding Partnership
Volvik and GOLFSmart Enter Co-Branding Partnership, GOLFSmart™ Powered By Volvik Available Soon
Volvik and GOLFSmart™, a scientifically-based dietary supplement engineered expressly for the game of golf, announce a co-branding partnership that will help launch GOLFSmart to the word’s professional golf tours.
The initiative will add exposure for Volvik in a new surging market and will build awareness of GOLFSmart among tour players and consumers, all while providing a service to the professionals that choose GOLFSmart for added energy and hydration on the golf course. GOLFSmart Powered by Volvik will be available to purchase at select golf courses and golf retail shops beginning in 2016.
“Combining the #1 golf-specific supplement with the #1 color golf ball on tour makes a lot of sense from a branding standpoint,” said Volvik USA President Don Shin. “Volvik is one of the fastest growing global golf brands in the world. Our desire is to use the power of the Volvik name and our exposure on the professional tours to help gain strategic licensing deals that vault our brand into a wide array of opportunities that exist in the market place. The rapidly growing supplement market is the perfect example of how we can spread our wings and receive even more exposure in the golf space.”
Over 75 professionals use Volvik's ultra high-performance color golf balls on the world's professional tours. Since 2012, players using Volvik golf balls have earned over $8.5 million in prize money on the PGA Tour, LPGA Tour, Champions Tour, Web.com Tour, Ladies European Tour, Ladies Asian Golf Tour and Symetra Tour, with 14 victories and over 100 top-10 finishes.
Volvik staff professionals on the LPGA and Symetra Tours will be provided with GOLFSmart Powered by Volvik. GOLFSmart is designed specifically to be taken immediately before and during a round of golf to improve a player's focus, energy and hydration.
"GolfSmart already has gained recognition as a highly effective formulation that golfers appreciate," said Brian Foy, PGA, vice president of H4Distribution, which distributes GOLFSmart throughout the U.S. "Now, by co-branding through matching Volvik colors and GOLFSmart powdered-drink colors on products and packaging, we will support the brands together for tour professionals and ultimately for amateurs, too."
Introduced in 2014, GOLFSmart is a safe, powerful effective supplement developed by golfers for golfers. A result of rigorous lab testing, GOLFSmart can provide golfers, whether amateur or professional, a mental and physical edge. Its drug-free formulation can help players reach a new level of competition, maximizing their ability to energize, focus and hydrate. It contains natural energy factor, natural electrolytes and natural focus factor, with no sugar, MSG, or USP caffeine. With an appealing taste, GOLFSmart, to be mixed with water, is energizing, mind focusing, hydration enhancing, nutritious and refreshing. Players of every skill level are discovering the benefits of this specialized powdered drink
GOLFSmart is formulated using only FDA-approved GRAS (generally recognized as safe) ingredients, which are the allowed substances published and recognized by the Center for Food Safety and Applied Nutrition. Every production batch of GOLFSmart is independently laboratory tested by Banned Substances Control Group (BSCG) to be certified drug free. For more information, visitwww.golfsmartdrink.com.
Volvik is the leading color golf ball on tour. Volvik has experienced more color golf balls in play on the world's professional tours than any other manufacturer in the history of golf.
Volvik is dedicated to the production of specialized 3- and 4-piece multi-layer golf balls that feature 41 worldwide patents. In over 30 years of golf ball production, Volvik has developed a reputation based on highly innovative development, quickly becoming one of the most significant and trusted golf ball manufacturers in the world. For more information, visit www.volvik.com. For new licensing opportunities, contact firstname.lastname@example.org.