Volvik Announces Multi-Year Partnership with Golf Channel
Volvik Announces Multi-Year Partnership with Golf Channel, Brand Integration with Morning Drive
Volvik announces signing of a multi-year national partnership agreement with Golf Channel, the industry's leader in multi-media golf entertainment.
The partnership includes a brand integration program with Morning Drive, the network’s signature daily news and lifestyle show. Morning Drive now features a plethora of different color Volvik golf balls as the tour premium golf balls being hit in the show’s golf simulator and also features pyramids of Volvik’s colorful lineup and Volvik staff bags embroidered with the Morning Drive logo prominently featured on set. Morning Drive airs seven days a week.
The partnership also includes a strategic media buy that features a scoreboard ticker sponsorship of the Web.com Tour and multiple Volvik billboards placed throughout Morning Drive and LPGA Tour, Champions Tour and Web.com Tour telecasts. This partnership is on top of Volvik’s existing sponsorship of the LPGA Tour telecasts that incorporate the Volvik Shot of the Day, additional billboard exposures and :30 second ad units.
"Our new partnership with Golf Channel allows us to increase Volvik’s footprint not only in the U.S., but also in over 40 countries including Asia, Canada, the Caribbean, Europe and the Middle East with our brand integration," said Don Shin, Volvik USA President. "Wherever we can, we want to present to golfers the message that it is now acceptable to play a color golf ball. We combine world leading technology and innovation with color. With these marketing efforts with the largest medium to reach golfers and with many of the best players in the world playing different color Volvik golf balls, we are breaking away at the long standing conditioning of playing a white golf ball. There used to be no options to play the full spectrum of color with a tour performance golf ball. Now that those options exist, the benefits to playing color with increased visibility, findability and speed of play have led to a color golf ball revolution that we are at the forefront of. Spreading that message to millions of golfers via Golf Channel makes all the sense in the world.”
Volvik is the #1 Color Golf Ball on Tour with over 75 professionals playing Volvik's ultra high-performance color golf balls on the world's professional tours. Since 2012, players using Volvik golf balls have earned over $8 million in prize money on the PGA TOUR, LPGA Tour, Champions Tour,Web.com Tour, Ladies European Tour, LAGT and Symetra Tour with 13 victories and over 100 Top 10 finishes.
Volvik has experienced more color golf balls in play on the world's professional tours than any other manufacturer in the history of golf.
Volvik is dedicated to the production of specialized 3- and 4-piece multi-layer golf balls that feature 41 worldwide patents. In over 30 years of golf ball production, Volvik has developed a reputation based on highly innovative development, quickly becoming one of the most significant and trusted golf ball manufacturers in the world.
ABOUT GOLF CHANNEL
Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. Serving the most-affluent audience in all of television, Golf Channel – co-founded by Arnold Palmer in 1995 and now part of NBC Sports Group – is available in more than 200 million homes in more than 80 countries and 11 languages around the world. Exclusive partnerships with the world’s top tours allow Golf Channel to feature more live golf coverage than all other networks combined, as well as a programming schedule distinguished by golf’s highest-quality news, instruction and original content. Golf Channel’s digital platforms, headed by GolfChannel.com, are the leading golf destinations on the Internet, delivering unmatched coverage of the world of golf. Fans are able to enjoy 24/7 live streaming of Golf Channel content through Golf Live Extra and select programming is simulcast via SiriusXM’s PGA TOUR Radio. In addition, Golf Channel connects the world to golf through a wide array of digital and lifestyle services including Golf Channel Mobile, a comprehensive app covering golf’s latest headlines, scores and analysis; GolfNow, the world’s largest online tee time booking platform and golf course technology partner, which includes the GolfNow Mobile App, featuring on-course GPS tracking, in-round scoring and game tracking;GolfAdvisor.com, a golf course ratings and review portal for golfers, by golfers; a North American network of Golf Channel Academy instructional facilities; and Golf Channel Am Tour, the world’s largest amateur golf tour.