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Volvik To Launch First Ever Hybrid White/Color Golf Ball

Volvik To Launch First Ever Hybrid White/Color Golf Ball At 2014 PGA Merchandise Show
Orlando, FLA- - Volvik, the #1 Color Golf Ball on Tour, announced today the company will launch their new White Color golf balls at the 2014 PGA Merchandise Show Wednesday. The White Color S3 is a premium, next-level ultra-performance golf ball that is the first of its kind to the US market. The name White Color derives from the fact that the golf ball is a hybrid of a white and color golf ball. A white base with a proprietary pearlescent color makes this a color ball for even the most traditional golfer, providing better visibility in light.

"We are calling it the business man color golf ball," said Jon Claffey, National Director of Sales and Marketing of Volvik USA. "It is white, but it has a brilliant blue pearl finish to it that gives it some of the same advantages as playing a color golf ball, including seeing it better and better ball striking. It also helps that this is by all accounts a 'super ball' that is setting a new standard in performance for premium golf balls."

The S3 utilizes a reinforced Urethane cover that provides the perfect soft feel and optimal spin rates. It is the first golf ball Volvik has made utilizing Urethane. Their other premium, tour quality Vista golf balls feature a Zirconium cover

"Volvik has become known for using different materials than our competitors because we had a different vision of how to improve golf ball performance," said Don Shin, President of Volvik USA. "With the White Color S3, we wanted to continue to use our soft cover, solid core technology that increases energy transfer and we wanted the ultra soft feel of Urethane. We came up with a special coating process that allows the Urethane to be extra durable. It allowed us to implement our proven technology that adds distance while having the perfect feel."

The White Color S3 is powered by a Bismuth enhanced power core that optimizes distance by transferring the power from the more solid inner core to the softer outer layer, a unique technology used in all of Volvik's golf ball innovation. The soft outer layer also reduces excess driver spin, increasing the moment of inertia and centrifugal force, leading to more distance and more roll. The S3 also offers an extremely accurate flight stability by the patented 336 Quasi-Cuboctahedron dimple pattern. 

"The reaction and data from our professional staff and other professionals who have put the White Color up against the other leading premium balls on the market is that we have something quite remarkable with this ball," said Shin. "This is the next level of performance in golf balls. We will put this golf ball up against anyone out there."

World leading technology makes the White Color S3 golf balls some of the most innovative and forward thinking in the marketplace. Some of the innovation behind the S3 golf balls is detailed below:

Solid Inner Core, Soft Outer Cover - Volvik combines a solid inner core encased in a softer casing that provides the optimal spin separation and optimizes the balance of both distance and control. Optimal spin generated by the more solid inner core creates longer distance off the driver and long irons the spin increases closer to the green due to the firm outer core, producing higher spin for total control and the ability to stop on a dime on the green. 

Bismuth Mixed Outer Core
World's first patented power core with Bismuth metal provides greater explosiveness. Unlike normal metal, Bismuth expands 3.5% in volume, leading to greater energy transfer

Volvik's First Ever Urethane Golf Ball
Optimized spin rates by Urethane cover with a unique coating process for greater durability provides improved spin control and the ultimate soft feel at impact. Urethane is an extra-soft material that provides high-spin performance and is common to premium golf balls , but not common to the energy inducing soft outer cover/solid core technology that has become Volvik's trademark technology. 

The White Color S3 will begin shipping to retailers on April 1, 2014 and will carry a MAP price of $44.99.